Email marketing is a subject that usually sends people looking the other way when they hear about it. Before you dismiss email marketing, take a moment to learn about it. You would be surprised by how much it can accomplish.
Only make one clear message for each email you send. You don’t want your consumers to be overwhelmed or bored by the content in your email. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. This will create a happy reader, that translates into a happy customer.
Do not ever send emails to your customers more than one time per week. Most customers receive lots of messages per day and don’t have time to read them all. Sending emails too frequently makes it more likely that your customers will stop reading.
Make sure your emails contain unique and informative content rather than simply promotional material. Give subscribers unique articles and things that might be unavailable on your site. Also give them deals on whatever products and services you sell. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
Include special promotions only in your email marketing, like coupons or discount codes. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Consider giving even greater discounts to those readers who do refer new customers.
Change up your formatting once in a while, to imbue a more intimate feel. If you normally use HTML format for your email messages, use plain text format occasionally. When done judiciously, it can make your customers feel a personal connection to you and your products.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. Avoid sending them emails about sales only. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.
You should now have a better idea about how email marketing can help you can your site reach the goals you have set forth. If you make use of the advice from this article, you should soon see a positive effect on your business.